BCorp Cred GoodSense is a long-standing sustainability marketing specialist (since 2010) and achieved Certified B Corp status in July 2022, signaling strong governance, ethical practices, and alignment with responsible procurement—a strong selling point for clients prioritizing credibility and ESG compliance.

Niche Focus The firm exclusively partners with organizations that benefit people or nature, offering targeted messaging around ethical marketing, sustainability strategy, and communications—ideal for clients in impact-driven sectors seeking authentic, non-greenwash campaigns.

Scale & Agility With a lean team of 11–50 employees and a track record of rapid impact delivery, GoodSense can attract mid-market organizations needing specialized sustainability marketing without the overhead of larger agencies.

Tech & Reach Capabilities include content marketing, media relations, and digital tracking tools (MonsterInsights, YouTube, RSS/JSON-LD) enabling data-driven campaigns and measurable ROI for sustainability initiatives.

Regional Advantage Based in New Zealand with international network potential through LinkedIn outreach and global sustainability networks, GoodSense can pursue cross-border opportunities in markets prioritizing ESG and ethical marketing.