Cloud and Security Goodknight Sales relies on AWS with ALB, HSTS, and IIS while using legacy frontend tools such as RequireJS and jQuery UI. This signals opportunities to optimize cloud spend, strengthen security, and modernize hosting. A pilot of cloud cost governance, security enhancements (WAF, vulnerability scanning, patch management), and gradual modernization of components can reduce risk and improve scalability.

Managed IT Services With a lean team, IT operations are likely supported externally. This creates an opportunity to offer managed IT services including 24/7 help desk, backup and disaster recovery, monitoring, patch management, and security compliance to ensure reliable retail operations and predictable expenses.

Frontend Modernization The current frontend stack appears to be legacy with RequireJS and jQuery UI on an IIS environment. Propose modernizing the user interface and hosting approach by adopting a contemporary frontend framework, improving performance, and integrating upgraded e-commerce or product catalog capabilities to enhance online and in-store experiences.

CRM and Marketing There is an opportunity to implement a CRM and marketing automation to capture and convert customer inquiries, centralize purchase data, and run targeted campaigns. Integrating with Google Workspace and analytics can improve customer insights, retention, and cross-sell opportunities.

Local Market Growth Leverage the Texas location to optimize local SEO and regional advertising, explore inventory and POS integrations to streamline in-store operations, and build partnerships with local suppliers to expand assortments and delivery options for nearby customers.