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Food and Beverage RetailQuebec, Canada51-200 Employees

Good Protein operates in the food and beverage retail space from its base in Montreal, Quebec. Founded in 2019, the company pursues a plant-based shake line that aims to be both tasty and nutritionally enhanced, adding probiotics for gut health, vitamins and minerals for immune support, and complete protein for muscle maintenance. It sources high-quality ingredients from around the world to produce shakes designed to resemble popular sweet snacks in flavor while delivering functional benefits. The business focus is on delivering convenient, nutritionally complete options within the plant-based beverage segment.

Its customers are consumers seeking healthier, enjoyable alternatives to traditional protein drinks, with a preference for gut health and immune support. In Canada, the company has sold more than 30 million shakes across the country.

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