StrategicAcquisition Good Measures recently became part of NationsBenefits through an acquisition, indicating access to an expanded fintech and outcomes platform. This presents an opportunity to align with NationsBenefits’ broader payer and program ecosystem and explore joint sales to health plans, employers, and government programs leveraging food as medicine.

PayerPartnerships Recent and ongoing partnerships with Point32Health, Cambridge Health Alliance, WellCare/Medicaid programs, and Instacart suggest strong traction with health plans and providers. Leverage these relationships to position Food Prescription programs as a value driver for preventative care, chronic disease management, and health equity initiatives.

CMS MedicaidFocus Credentialed Medicare and Medicaid provider across all 50 states signals regulatory readiness and broad reimbursement potential. Target Medicaid managed care organizations and state programs with scalable food prescription and social determinants of health solutions to improve outcomes and reduce costs.

IntegratedTechEdge Proprietary technology combined with clinical coaching and personalized food prescriptions highlights a comprehensive care platform. Sales efforts can emphasize tech-enabled outcomes tracking, alignment with payer data ecosystems, and potential for integration with existing health management IT stacks.

MarketMomentum Growing interest in food as medicine, diversity of collaborations, and a mid-market funding profile (revenue in millions) indicate a favorable growth trajectory. Position Good Measures as a scalable, evidence-based partner for employers and health plans seeking preventative and outcome-driven nutrition programs.