Good Karma Brands
Advertising ServicesWisconsin, United States201-500 Employees
Good Karma Brands is a Milwaukee-based advertising services firm that began in 1997 as a broadcasting company focused on using local marketing to build brands, engage fans, and serve the communities in which it operates. As it evolved into a broader media and marketing company, its relationship with ESPN expanded to include representation of the ESPN Radio Network and Podcasts, the ESPN Digital Products portfolio, ESPN Events, and eight local ESPN-affiliated radio stations. The business operates nationwide with a home office in Milwaukee and a workforce spanning across the country. Its core offering centers on delivering customized advertising solutions for partners and fans, and aligning with premium brands within the media landscape. Good Karma operates in the advertising services industry, leveraging media and marketing assets to reach local audiences and support brand-building efforts, and in 2024 it relocated its Milwaukee home office and studios to blend the historic Matthews Building with a modern annex. It has been recognized as a Best Place to Work by Front Office Sports and Sports Business Journal.