Growth Leadership Good Agency recently appointed a Chief Growth Officer, Luke Frazier, signaling a strategic focus on scaling revenue and expanding client partnerships. This presents an opportunity to engage the leadership team with high-value, outcome-driven marketing programs and to align on measurable growth initiatives.

Midmarket Focus With a revenue range of 25 to 50 million and 11-50 employees, Good Agency operates in a mid-market segment that benefits from scalable marketing playbooks, performance tracking, and retainer-based services. Propose tiered packages or retainer models that scale with client needs and outcomes.

Performance Marketing Their emphasis on clarifying messaging, delivering the blueprint, and continuous testing indicates a data-driven, performance-oriented approach. Offer advanced attribution, experimentation frameworks, and post-click optimization services to improve ROI for client campaigns.

Tech Stack Fit Existing adoption of tools like AdRoll, LinkedIn Ads, Shopify, HubSpot, and Google Workspace suggests readiness for integrated marketing automation and ecommerce-focused campaigns. Propose integrated solutions that leverage these platforms for multi-channel orchestration and lifecycle marketing.

Content Marketing Partnership Position Good Agency as a content-first partner by highlighting success in content-driven lead generation and brand messaging strategy. Introduce premium content services, such as asset creation, distribution, and performance analytics, to help convert marketing investments into measurable revenue.