Growth leadership Good Agency recently hired a Chief Growth Officer, signaling a strategic expansion in business development and client acquisition efforts. This presents an opportunity to align your outreach with their growth initiatives and offer services that scale with their new growth goals.

Performance focus The firm emphasizes measurable marketing outcomes, with a blueprint-driven approach that includes monitoring, tweaking, and testing strategies. Prospects can position performance-based offerings such as ROI analytics, attribution modeling, and ongoing optimization retainers.

Mid-market positioning With 11-50 employees and a revenue range of 25–50 million, Good Agency sits between small boutique and large holding groups. This suggests a preference for integrated, scalable marketing solutions and partnerships that fit mid-market budgets and timelines.

Tech-enabled delivery Their technology stack includes AdRoll, Open Graph, Cloudflare, React, PHP, and analytics tools, indicating openness to digital advertising, web optimization, and data-driven campaigns. Cross-sell opportunities exist in advanced ad tech, analytics platforms, and website performance enhancements.

Content marketing focus Positioned as a trusted content marketing partner, there is likely demand for expanded services around strategy, creation, and distribution across channels. Propose packages that combine content strategy with paid amplification and measurable impact reporting.