Large Membership Base GMB serves over 620,000 members across diverse industries and job types, indicating a substantial and varied target audience for tailored union services, advocacy solutions, or employment-related technology platforms.

Public Sector Presence With members in public and private sectors, there is potential to develop cross-sector partnerships, employee engagement tools, and pay and conditions management solutions that address both government and corporate client needs.

Technology Utilization GMB demonstrates familiarity with digital tools such as Google Maps, Trustpilot, and content delivery frameworks, suggesting openness to integrating new digital engagement or advocacy platforms to enhance member experiences.

Interest in Sustainability Swvl’s emphasis on ESG strategies and sustainability initiatives indicates a broader market trend favoring eco-conscious mobility solutions, which could present opportunities for GMB to collaborate on green workforce and transportation projects.

Growth and Expansion Focus Swvl’s plans for rapid growth and international expansion to over 30 cities by 2025 highlight opportunities for sales of mobility management software, transportation safety programs, or employee commuting solutions aligned with corporate growth strategies.