Expansion Opportunities Globus is actively expanding its Asia and Africa portfolio for 2027 with new Small Group Discovery tours and multiple itinerary variations, presenting cross-regional cross-sell and upsell opportunities for travel advisors to broaden client itineraries.

Leadership Changes Recent leadership shifts in marketing and regional management signal potential for refreshed partner programs and targeted campaigns; engage with the new Trade Marketing Executive and APAC MD to align on co-branded initiatives and incentive structures.

Premium Partnerships Recognition as the Travel Advisors’ Tour Operator Partner of the Year and a long-standing operator for advisors indicate strong potential for exclusive sales campaigns, preferred partner features, and joint marketing with top travel agencies.

Diverse Portfolio A multi-brand approach including Globus, Cosmos, and Avalon Waterways enables cross-sell across land tours and river cruises; leverage bundled offers and hybrid product combos to increase average order value per client.

Seasonal Seasonal Recent Baltic Christmas Markets release and ongoing regional expansions suggest seasonality opportunities; propose targeted promotions around holidays and peak travel windows to capture high-intent buyers.