Global manufacturing reach Globotech operates with manufacturing facilities in Colombia and China and serves the US and Canada via Globotech USA in Miami, offering cost-efficient, handmade quality. This presents an opportunity to upsell cross-border procurement programs, warranty support bundles, and regional logistics partnerships for large trade show projects.

Trade show focus Specializes in portable visual marketing tools for trade shows and corporate events, including modular counters, banner stands, popup displays, backwalls, and fabric displays. Leverage this to target event organizers and marketing agencies with bundled exhibit kits and rental-to-sale programs.

Dealer network Works with a broad network of dealers across the Americas, Europe, and Asia with value-added sales support and customized previews. This creates opportunities to embed channel marketing, co-branded campaigns, and dealer-specific incentive programs to accelerate orders.

Mid-market scale Revenue in the clearly mid-market band and headcount under 200 employees, indicating potential for scalable, repeatable purchasing programs, subscription-based services for maintenance, and extended warranty or replacement parts for ongoing event cycles.

Technology stack Utilizes iCIMS, WordPress, Google Tag Manager, and analytics tools, suggesting readiness for digital lead generation, CRM-driven sales outreach, and personalized online quoting. Propose integrated digital marketing partnerships and CRM-based outbound cadences to convert inquiries into orders.