Global Brand Equities
Beverage ManufacturingNew York, United States2-10 Employees
Global Brand Equities operates from New York as a beverage company that develops, owns, and manages innovative consumer brands in the spirits space, and also engages in related investments. The firm focuses on creating and scaling new brands, aiming to bring products to market more rapidly than traditional industry cycles. It partners with others to bring these brands to life through collaborations and distribution arrangements. Its work targets both industry partners in distribution and retail and the end consumers who seek novel spirit offerings. Recent developments include a partnership with Mercer & Prince to develop a blended Canadian whisky, and the Sunny Vodka launch conducted with Shaw-Ross International and Southern Glazer’s Wine & Spirits. Operating from New York with a small team, Global Brand Equities concentrates on brand creation and program management in the spirits sector.