GlamST Email Format
Personal Care Product ManufacturingCalifornia, United States2-10 Employees
GlamST develops augmented reality technology that enables virtual makeup try-ons, letting users visualize cosmetics before purchase. The company targets the beauty space, with its technology used to support consumer engagement and product exploration in a digital context. It is based in San Francisco, California, and is led by founder and CEO Agustina Sartori. In 2018, GlamST was acquired by Ulta Beauty and now operates as part of Ulta's Digital Innovation team, focusing on AI, augmented reality, and new digital experiences in beauty. The business has partnered with global brands, illustrating its engagement with major players in the industry. The company is positioned within the personal care product manufacturing sector at the intersection of beauty and technology.