Brand fueled gifting Leverage existing eGift partnerships with Uber, Nike, Ulta Beauty and others to expand into B2B gifting programs for retailers and employers, integrating eGifts at checkout and in marketing campaigns.

Shopify drive Position Givingli as a native gifting app for Shopify merchants and extend to other ecommerce platforms, offering a plug-and-play digital greeting and eGift experience that boosts cart value and repeat purchases.

Corporate opportunity Target HR and marketing teams with customized digital greeting cards plus brand eGifts for onboarding, recognition, and seasonal campaigns, supported by a scalable tech stack and rapid implementation.

Distribution expansion Expand distribution through strategic partnerships with major networks and platforms to reach new customer segments and increase gift card liquidity, leveraging existing relationships with Blackhawk Network and social platforms.

Premium personalization Differentiate with independent artist designed cards to offer unique, premium gifting experiences that enable higher price points and deeper brand storytelling for clients.