Licensing Power GBB is a globally active, privately-owned beauty group with exclusive worldwide licenses for major brands (Tommy Hilfiger, Chopard, Elie Saab, Zegna, Mercedes-Benz, Philipp Plein, Iceberg) and partnerships for others (Dolce & Gabbana, Olaplex, Billie Eilish), presenting clear cross-brand sales opportunities through licensed fragrance and beauty lines.

Expansion Momentum Recent leadership and M&A moves, including appointing a Group CEO in 2024 and acquisitions of INCC Parfums and AB Parfums, indicate aggressive growth and increased catalog breadth, creating upsell and distribution expansion opportunities across existing and new markets.

Global Reach Operating in over 130 countries with 15 offices and direct-to-consumer plus retail distribution, GBB offers broad market access for new SKUs, co-branded launches, and regionalized marketing campaigns to accelerate time-to-market for partners.

Celebrity Incubator The Indie and Talent division incubates celebrity-driven brands (e.g., Blake Lively’s and Millie Bobby Brown’s lines), signaling a capability to co-create or license new prestige fragrances and beauty concepts—an avenue for rapid brand extension and exclusive distribution deals.

Recent Fragrance Wins Recent launches such as the Mercedes-Benz DEEP SEA fragrance and ongoing fragrance development with Givaudan demonstrate strong fragrance competency and brand-aligned storytelling, offering opportunities for premium fragrance programs and exclusive SKUs with suitable retailers.