Menu Innovation Opportunity to upsell through limited-time offerings and co-branded pizzas leveraging partnerships with Caruso Provisions and local suppliers. Promote cross-sell with event promotions around Chicago seasonal tourism to drive traffic at two locations.

Partnership leverage Leverage existing collaborations (Caruso Provisions, Rainbow Cone, Goose Island) to create bundled experiences, loyalty programs, or sponsorships that attract tourists and locals, expanding patronage and average ticket size.

Expansion & reach New location openings (Dubuque, IA) suggest readiness for regional growth; pursue B2B sales opportunities with local businesses for catering, office lunches, and private events to scale footprint beyond dine-in.

Sustainability & inclusion The vegan cheese option signals a shift toward inclusive menus; propose partnerships with vegan/vegetarian organizations, scale plant-based offerings, and target health-conscious segments with catering and delivery solutions.

Digital & data Tech stack shows reliance on web and analytics tools; present data-driven marketing services, targeted digital campaigns, and customized menu promotions to boost online orders and in-store traffic for both existing and new locations.