Local Growth Small Fort Worth team and retail focus suggest high impact from targeted local partnerships and tailored B2B packages with schools, studios, and hobbyists. Offer local SEO, community events, and reseller programs alongside affordable marketing services to drive foot traffic and online orders.

Ecommerce Optimization The company appears to monetize or engage online via ads and sharing tools (AdSense, AddThis) and visuals platforms (Pinterest). There is an opportunity to optimize ecommerce experience, CRO, and ad revenue strategy to increase online sales and ad revenue efficiency.

Tech Modernization A lean tech stack including PHP, Lua, Webpack and Google Cloud points to a need for reliable maintenance and modern web performance. Propose managed hosting, security hardening, performance optimization, and potential migration to scalable ecommerce or CMS platforms.

Data Driven Marketing Usage of analytics tools like Statcounter indicates appetite for data; offer advanced analytics, funnel analysis, retargeting campaigns, and integration with social channels to boost conversion and repeat purchase.

Creative Branding Pinterest presence and design oriented tools suggest value in branding services and design asset management. Propose branding Refresh, product photography, and social content creation plus Pinterest shopping enablement to convert inspiration into sales.