What is G&G Fitness Equipment, Inc.'s NAICS code?

G&G Fitness Equipment, Inc.'s NAICS code is 71394 (Fitness and Recreational Sports Centers).

Insights

Strategic expansion G&G recently invested in a 1.3-acre Florida site for $125M, signaling aggressive asset expansion and potential opportunities for premium equipment partnerships, showroom co-marketing, or exclusive product launches in high-value markets.

Acquisition history Peloton acquired Precor in 2020 and has since underinvested, creating an opening for independent dealers like G&G to position alternative premium brands, accessories, and after-sales services to capture market share among home-fitness adopters.

Service differentiator G&G emphasizes in-house award-winning service and hands-on guidance, presenting a compelling value proposition to upsell maintenance plans, extended warranties, and smart-tech integrations vs competing big-box retailers.

Brand and showrooms Showrooms featuring cutting-edge treadmills, ellipticals, and home gyms offer opportunities for experiential selling, product demos, financing partnerships, and targeted marketing to affluent urban/suburban households seeking premium home fitness setups.

Financial health With revenue in the mid-range for specialty fitness dealers and a notable real estate investment background, there is potential to pursue financing collaborations, leasing programs, and KPI-driven sales campaigns to accelerate growth and cross-sell across complementary fitness tech and accessories.

G&G Fitness Equipment, Inc. Tech Stack

G&G Fitness Equipment, Inc. uses 8 technology products and services including Microsoft Advertising, Prebid, TikTok Pixel, and more. Explore G&G Fitness Equipment, Inc.'s tech stack below.

Microsoft Advertising

Advertising

Prebid

Advertising

TikTok Pixel

Analytics

cdnjs

Content Delivery Network

Open Graph

Content Management System

Cart Functionality

E-commerce

Google Pay

Payment Processing

Amazon Pay

Payment Processing

G&G Fitness Equipment, Inc. Email Formats	Example	Percentage
FLast@livefit.com	JDoe@livefit.com	89%
First@livefit.com	John@livefit.com	5%
Last@livefit.com	Doe@livefit.com	5%
F.Last@livefit.com	J.Doe@livefit.com	1%

G&G Fitness Equipment, Inc. Email Formats

Example

Percentage

FLast@livefit.com

JDoe@livefit.com

89%

First@livefit.com

John@livefit.com

Last@livefit.com

Doe@livefit.com

F.Last@livefit.com

J.Doe@livefit.com

Frequently Asked Questions

What is G&G Fitness Equipment, Inc.'s phone number?

You can contact G&G Fitness Equipment, Inc.'s main corporate office by phone at

+1-716-633-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is G&G Fitness Equipment, Inc.'s official website and social media links?

G&G Fitness Equipment, Inc.'s official website is livefit.com and has social profiles on LinkedIn.

How much revenue does G&G Fitness Equipment, Inc. generate?

As of July 2026, G&G Fitness Equipment, Inc.'s annual revenue is estimated to be $25M - $50M.

What is G&G Fitness Equipment, Inc.'s SIC code NAICS code?

G&G Fitness Equipment, Inc.'s SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does G&G Fitness Equipment, Inc. have currently?

As of July 2026, G&G Fitness Equipment, Inc. has approximately 63 employees across 1 continents, including North America. Key team members include Director, Retail Sales: T. G.Manager: B. B.Store Manager: B. S.. Explore G&G Fitness Equipment, Inc.'s employee directory with LeadIQ.

What industry does G&G Fitness Equipment, Inc. belong to?

G&G Fitness Equipment, Inc. operates in the Wellness and Fitness Services industry.

What technology does G&G Fitness Equipment, Inc. use?

G&G Fitness Equipment, Inc.'s tech stack includes Microsoft AdvertisingPrebidTikTok PixelcdnjsOpen GraphCart FunctionalityGoogle PayAmazon Pay.

What is G&G Fitness Equipment, Inc.'s email format?

G&G Fitness Equipment, Inc.'s email format typically follows the pattern of FLast@livefit.com. Find more G&G Fitness Equipment, Inc. email formats with LeadIQ.

When was G&G Fitness Equipment, Inc. founded?

G&G Fitness Equipment, Inc. was founded in 1990.

G&G Fitness Equipment, Inc.

Q: How many employees does G&G Fitness Equipment, Inc. have currently?

G&G Fitness Equipment, Inc. has approximately 63 employees.

Q: What technology does G&G Fitness Equipment, Inc. use?

G&G Fitness Equipment, Inc.'s tech stack includes X-Content-Type-Options, Underscore.js, Cart Functionality, Klaviyo, Envoy.

Wellness and Fitness ServicesNew York, United States51-200 Employees

G&G Fitness Equipment, Inc. is a wellness and fitness services company based in Williamsville, New York. Established as a full-service provider, it offers a range of specialty home fitness equipment and supports customers with guidance from trained fitness advisers, product demonstrations, and an in-house service team that assists after purchase. The business emphasizes helping clients select the right equipment, teach proper use, and stay supported throughout their fitness journey, with showrooms that encourage customers to try equipment before buying.

Operating within the United States, G&G positions itself as a solutions-focused retailer for home fitness, leveraging its long-standing presence since 1990 to serve individuals seeking access to the latest treadmills, ellipticals, home gyms, and related accessories. The company highlights its in-house service capabilities and personalized advice as differentiators from larger, less specialized retailers. Recent developments noted in public sources include a significant real estate investment in Florida and historical ownership ties to notable industry figures.

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