Strategic Acquisition Signal GetThere’s 2024 acquisition by Serko and multi-year partnerships (e.g., with ISON Travel) signal a shifting competitive landscape and potential consolidation in corporate travel tech. This creates upsell opportunities to integrate with broader platforms, expand distribution, and offer additional modules that align with merged ecosystems.

Large Enterprise Footprint With 201-500 employees and a client base that includes many of the world’s largest corporations and travel distributors, there is a strong potential to position premium, scalable travel procurement and expense solutions to mid to large enterprises seeking proven control, cost-efficiency, and ROI optimization.

Cost Efficiency Focus GetThere emphasizes cost efficiencies and ROI through its online systems and add-on products. This creates sales opportunities around ROI case building, total cost of ownership reductions, and measurable savings for organizations managing complex travel, virtual meetings, and expenses.

Integrated Tech Stack A tech stack spanning HubSpot, Salesforce, Google Cloud, ServiceNow, Drupal and more indicates readiness for integration partnerships. Propose value-added integrations with ERP/CRM, expense platforms, or virtual meeting ecosystems to streamline procurement workflows for target buyers.

Growth through Partnerships Recent and ongoing partnerships (Gogo inflight wifi in the past; ISON Travel now) suggest a channel and alliances strategy. Leverage channel partner programs to reach new corporate buyers and expand market reach through co-sell motions and joint marketing.