Expansion Momentum GES is actively expanding its presence in Western Europe with a new Paris office, signaling growing demand for their exhibition services across Europe. This opens sales opportunities to partner with regional venues, local event organizers, and sponsors seeking integrated booth experiences and data-driven revenue strategies.

Touchpoints Innovation The launch of NFC-enabled Touchpoints demonstrates a focus on attendee engagement and data capture at stands. This creates upsell potential for tech-enabled sponsorships, enhanced lead generation packages, and analytics services to optimize show-floor ROI.

Acquisition & Scale GES’s acquisition activity and integration under Viad Corp, including leadership changes, indicates a scalable platform and broader resources. This presents opportunities to offer end-to-end event management, logistics, and technology solutions to larger enterprise clients seeking global coverage.

End-to-End Expertise Positioned as a global full-service provider with data-driven revenue solutions, GES can upsell comprehensive exhibitor support, sponsorship strategy, and post-event analytics to exhibitors and sponsors who want turnkey experiences and measurable impact.

Industry Footprint Current client activities across major trade shows and partnerships (Natural Products Expo West, Jaarbeurs collaboration) suggest opportunity to cross-sell to similar industry events and venues, leveraging prior success to win new deals with organizers seeking reliable delivery partners.