Aggressive Litigation Value Position German May as a nimble, aggressive trials-focused firm offering flexible pricing models such as hourly, contingency, and blended arrangements to attract clients facing high-stakes litigation with pricing sensitivity.

National Trial Experience Highlight the firm’s track record in trials, arbitrations, and appeals to prospective clients seeking a proven courtroom performer with a national reputation for practical, victory-oriented strategies.

Planned Team Structure Leverage the lean litigation teams to market efficiency and cost control, emphasizing thorough case knowledge and streamlined collaboration as a differentiator from larger, more generic firms.

Tech & Presence Capitalize on the current tech stack and digital footprint (AWS, WordPress, SEO tooling) to offer scalable, modernized client portals, secure communications, and transparent matter management as a selling point.

Growth Outlook Position the firm to target mid-market and emerging large-firm clients displacing with more favorable pricing and responsive service, while benchmarking against peers to identify sweet spots in complex litigation matters.