Digital Presence Leverage the existing Squarespace site to optimize lead capture, appointment requests, and client testimonials; implement basic SEO improvements and clear service pages to boost local inquiries and conversions.

Local Growth Capitalize on the Marietta location by boosting local search visibility and Google Business Profile; propose geotargeted ads and community outreach to drive local patient inquiries and referrals.

Engagement Automation Enhance patient communications through automated email workflows and reminders that align with GPTC's current mail channel setup; offer an entry level CRM or practice management integration to capture and nurture inquiries.

Tech Stack Fit Provide affordable, scalable practice management tools (scheduling, telehealth, basic EHR integration) designed for small practices; emphasize quick deployment and ROI without heavy IT overhead.

Security Compliance Position security and privacy capabilities as a differentiator; offer HIPAA aligned hosting options, encrypted messaging, and regular data backups to align with regulatory expectations.