Market Expansion Genpower aims to exceed £100m turnover by 2028 and focuses on growing online omnichannel sales across UK and Ireland with distributors worldwide, presenting an opportunity to target regional retailers, e-commerce platforms, and construction equipment fleets looking to source power equipment at scale.

Strategic Partnerships Strong partnerships with JCB Power Products and Hyundai Power Equipment, plus exclusive rights to Hyundai in the UK and Ireland, create a compelling narrative for cross-sell and upsell to existing customers of heavy-duty generators, garden machinery, and home appliances.

Product Portfolio Diverse product range including standby generators up to 550kVA, power tools, compressors, pumps, garden machinery, and home appliances enables cross-category selling to construction, facilities management, event power, and rural/domestic users.

Digital Sales Focus With 10,000m2 UK facility and emphasis on online channels like Amazon, eBay, ManoMano, and omnichannel placement, there is an opportunity to target high-volume marketplaces, optimize catalog optimization, and leverage the tech stack for personalized targeting and remarketing.

Humanitarian & Brand Recent joint initiatives with JCB Tools to support Ukraine relief can be leveraged to differentiate in corporate social responsibility programs, potentially opening doors with procurement teams prioritizing supplier ethics and community impact.