Strategic Partnerships Generali Thailand actively collaborates with financial institutions, NGOs, and UNDP, opening opportunities to develop integrated insurance solutions, co-branded products, and cross-promotional campaigns targeting micro, small, and medium enterprises as well as underserved communities.

Product Innovation Recent launches like GEN TRAVEL SAFE and the KKP Lifecare Saving product demonstrate Generali's focus on developing specialized insurance offerings aligned with current market trends such as international travel and critical illness coverage, encouraging cross-sell potential among existing customers.

Digital Engagement Utilization of digital tools like Google Ads, Hotjar, and targeted online campaigns indicates a strong emphasis on digital marketing and customer engagement, providing avenues to leverage data-driven strategies for targeted up-selling and personalized communication.

Market Expansion With a revenue range of $500M to $1B and recent efforts to strengthen brand visibility through events and media collaborations, there is a significant opportunity to extend market reach by targeting expatriates, high-net-worth individuals, and corporate clients seeking comprehensive insurance coverage.

Sustainability Focus Partnerships with UNDP and initiatives supporting MSMEs reflect a sustainability-oriented approach, positioning Generali as a socially responsible insurer which can appeal to clients and partners valuing corporate social responsibility in their purchasing decisions.