General Equipment Company Employee Directory

Machinery ManufacturingMinnesota, United States11-50 Employees

General Equipment Company is a machinery manufacturer based in Owatonna, Minnesota, with a long-standing focus on rugged, contractor-grade light construction equipment designed for demanding jobsite use. The company emphasizes durability, ergonomic design, safety, and ease of transport, aiming to reduce client headaches related to equipment selection, usage, and maintenance. Its product lines are intended for professionals who require reliable, heavy-duty tools to handle tough tasks across utility and construction applications, supported by around-the-clock customer service and expert advisory support.

Founded on principles of practical, American-made reliability and family ownership, General Equipment Company positions itself as a one-stop source for equipment needs, with a history spanning several decades. The business targets professionals who value efficiency, safety, and long-term performance, and it has a track record of introducing specialized tools and accessory offerings over time. In addition to product development, the company has expanded its reach by launching an e-commerce platform to facilitate online purchasing and access to information and parts.

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