General Entertainment Authority - GEA Email Format

Entertainment ProvidersRiyadh, Saudi Arabia201-500 Employees

Based in Riyadh, Saudi Arabia, the General Entertainment Authority (GEA) is a mid-sized organization charged with organizing and developing the country’s entertainment sector as part of Vision 2030. It was established by a supreme order in 2016 to work with government bodies and private entities to build the sector’s infrastructure and align with the kingdom’s strategy to improve quality of life. The authority aims to define the sector’s profile and vision while respecting Saudi values, customs, and traditions, with a focus on providing inclusive entertainment options and contributing to the national economy through jobs, investment, and enriched content.

Positioned within the entertainment providers industry, GEA coordinates development efforts to meet diverse community needs across the nation. A recent development illustrating its ongoing activity occurred in November 2025, when the chair announced the start of the nominations phase for the Joy Awards 2026.

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