Cross-Platform Strength Gemius provides integrated cross-media measurement across TV, online, radio and social platforms (Facebook, YouTube, Instagram, TikTok), enabling advertisers and publishers to attribute campaigns across devices. Recent launches in Germany for Connected TV measurement and Latvia for mobile ad activity measurement signal growing demand for unified cross-channel insights.

European Growth Active expansion into new markets such as Germany and Latvia demonstrates a sales pipeline opportunity with regional enterprises and media buyers seeking localized measurement capabilities, with potential cross-border upsells across Europe.

Analytics Enablement Introduction of Home Dashboard for gemiusPrism shows a path to scalable analytics visualization, allowing faster executive-level insights and potential upsell to clients needing dashboards and KPI reporting.

Trusted Partnerships Strengthened governance with a Chief Legal & People Officer joining the management board highlights enterprise readiness around data privacy and risk management, supporting longer, larger partnerships with brands, agencies and Joint Industry Committees.

Independent Insight Gemius’s independent, hardware-panel based single-source measurement and commitment to fair, transparent data across walled gardens positions it as a trusted alternative for advertisers and publishers seeking credible cross-media metrics, with continued regional and format expansion creating multiple upsell opportunities.