Insights

Seed Funding Gauge Automotive closed a $5.3M seed round in February 2023 led by Maniv Mobility with participation from Proeza Ventures and FJ Labs, signaling strong investor interest and early validation of its online auction model.

Market Position Operates as an online auction platform allowing dealers to buy directly from consumers, presenting a scalable channel for expanding dealer networks and accelerating vehicle acquisitions.

Tech Stack Leverages Google Ads, HubSpot Analytics, AWS, WordPress, and other tools to drive demand, capture leads, and host a scalable digital marketplace—opportunity to upsell marketing and data services.

Revenue Potential Current revenue range indicates growing monetization from fees or commissions; combined with $14M funding, there is room to expand geography, inventory sourcing, and value-added services to boost gross margins.

Strategic Fit Similar company peers include CarMax, Vroom, and AutoNation, suggesting wide enterprise-level partnership potential with automotive dealers, marketplaces, and ancillary services to scale the platform.

Similar companies to Gauge Automotive

Gauge Automotive Tech Stack

Gauge Automotive uses 8 technology products and services including Google Ads, HubSpot Analytics, Amazon Web Services, and more. Explore Gauge Automotive's tech stack below.

Media & News

Gauge Automotive's Email Address Formats

Gauge Automotive uses at least 1 email format:
Gauge Automotive Email FormatsExamplePercentage
First@sellgauge.comJohn@sellgauge.com
100%

Frequently Asked Questions

What is Gauge Automotive's official website and social media links?

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Gauge Automotive's official website is sellgauge.com and has social profiles on LinkedIn.

How much revenue does Gauge Automotive generate?

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As of August 2026, Gauge Automotive's annual revenue is estimated to be $10M - $25M.

What is Gauge Automotive's NAICS code?

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Gauge Automotive's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Gauge Automotive have currently?

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As of August 2026, Gauge Automotive has approximately 21 employees across 3 continents, including North America, Asia and South America. Key team members include Head Of Product & Technology: D. O. and Board Member: N. J. Explore Gauge Automotive's employee directory with LeadIQ.

What industry does Gauge Automotive belong to?

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Gauge Automotive operates in the Motor Vehicle Manufacturing industry.

What technology does Gauge Automotive use?

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Gauge Automotive's tech stack includes Google Ads, HubSpot Analytics, Amazon Web Services, WordPress, Cookiebot, Google Workspace, SendGrid and MouseFlow.

What is Gauge Automotive's email format?

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Gauge Automotive's email format typically follows the pattern of First@sellgauge.com. Find more Gauge Automotive email formats with LeadIQ.

How much funding has Gauge Automotive raised to date?

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As of August 2026, Gauge Automotive has raised $14M in funding. The last funding round occurred on Mar 14, 2023.

When was Gauge Automotive founded?

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Gauge Automotive was founded in 2020.
Gauge Automotive logo

Gauge Automotive

Motor Vehicle ManufacturingUtah, United States11-50 Employees

Gauge Automotive operates in the motor vehicle manufacturing space, focusing on facilitating vehicle sales through a competitive bidding process that aims to maximize value for sellers at no cost or obligation. The company also provides tools that enable private-party sales alongside its bidding model, offering a way for individuals to navigate selling vehicles while potentially engaging dealer buyers directly. Based in Salt Lake City, Utah, Gauge Automotive positions itself as a platform connecting consumers with dealers for direct vehicle purchases, effectively acting as an online marketplace and auction mechanism within the auto sector. The business targets individuals looking to sell their cars and dealers seeking inventory, addressing the challenge of obtaining favorable offers and streamlining the sale process in a dealer-centric marketplace.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2020
Employees
11-50

Section iconFunding & Financials

  • $14M

    Gauge Automotive has raised a total of $14M of funding over 4 rounds. Their latest funding round was raised on Mar 14, 2023 as a Venture Round.

  • $10M - $25M

    Gauge Automotive's revenue is estimated to be in the range of $10M - $25M

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