Acquired by Gateway Insurance Services was acquired by TrueNorth Companies in 2018, signaling a shift in branding and potential access to TrueNorth’s broader carrier network, resources, and cross-sell opportunities across central Iowa.

Mid-market focus With revenue in the tens of millions and a mid-sized headcount, there is potential to expand into complementary commercial lines and bundled solutions for small to mid-size businesses within the region.

Independent advantage As an independent agency historically delivering personalized service, there is a sales opportunity to position enhanced advisory capabilities, risk management services, and tailored coverage packages to retain and grow high-value clients.

Local footprint A Iowa Falls presence and local client relationships present a doorway for targeted community-based campaigns, cross-sell within current book of business, and partnerships with regional SMBs and associations.

Digital readiness Existing tech stack including AWS, Azure, and modern web tools suggests readiness for digital customer journeys, data-driven pricing, and scalable ops to support onboarding of new commercial and personal lines clients.