Range Upsell Leverage the large 62-lane shooting facility and expansive showroom to drive cross-sell of premium firearms, accessories, maintenance plans, and bundled training packages, boosting average order value and repeat visits.

Security Partnerships Capitalize on existing partnerships with security product makers like Champion Safe Company to offer safes and vault solutions alongside firearms, creating bundled purchases for home and business security and tapping into recurring servicing opportunities.

Training Synergy Use current live scan fingerprinting, FOID card renewal, and concealed carry classes to cross-sell safety gear, holsters, range memberships, and ongoing training subscriptions, increasing customer lifetime value.

Online Expansion Existing WooCommerce stack provides a foundation to expand the online catalog into range gear, maintenance supplies, and security devices with integrated shipping via UPS and USPS, enabling nationwide reach and digital marketing campaigns.

Event Growth Build on participation in Factory Shoot 2026 to secure co-branded events, exclusive product launches, and sponsor opportunities with industry partners to generate new customer leads and B2B collaborations.