Public Sector Digital Gaston County is undergoing modernization across social services, health, and public safety programs, along with leadership changes and a strategy to expand cultural and economic development initiatives. With a mid-range public budget and multiple departments, there are opportunities to offer enterprise CMS upgrades, HIPAA-compliant case management, e government portals, and digital outreach campaigns.

Health & Social The collaboration with WellCare and a new Department of Social Services director indicate a growing focus on resident services and health data management. The tech stack includes HIPAA considerations, suggesting a need for secure data sharing, patient client portals, and regulatory compliance. Potential sales targets include HIPAA compliant CRM and case management, digital referral networks, benefits enrollment portals, and analytics for program outcomes.

Public Safety The establishment of a pre booking diversion program in public safety, plus campaigns to recruit foster parents and invest in a performing arts center, shows broad community outreach. This creates opportunities for civic engagement platforms, diversion program software, event management tools, and targeted digital marketing services to support outreach.

Economic Development Gaston County benefits from site ready industrial parks and close proximity to I 85 and Charlotte Douglas airport, positioning it as a regional hub. There is demand for tools to market opportunities, manage permits, and coordinate with partners. Opportunities include GIS and location analytics, a business development CRM, permit and compliance workflow software, and regional marketing automation.

Tech Modernization The current technology stack suggests room for modernization of public facing portals and services. With ASP.NET and related tools, there is potential for cloud hosting, security enhancements, and integration of modern CMS and forms workflows. Sales opportunities include IT services, managed hosting, cybersecurity, and systems integration for government workflows.