Regional leader Garrafeira Soares is a market leader in the Algarve region with 27 own stores and a strong field sales team, presenting a stable base for account expansion and cross-selling across both trade and off-trade channels.

Exclusive brand partner The company exclusively represents several high-demand brands in Portugal, creating opportunities to pitch complementary premium labels and seasonal campaigns to existing distributors and retailers in their network.

Expansion momentum Ongoing geographic and store expansion indicates appetite for growth; engage with their procurement and store-ops teams to time new product launches, promotions, and portfolio expansions aligned with new store openings.

Partnership potential Established partnerships with Pernod Ricard, Primedrinks, Diageo, and Bacardi Martini show openness to vendor collaborations; present co-branded activations, training, and joint marketing to deepen shelf presence.

Digital & analytics readiness Adoption of Power BI and cloud-based tools suggests receptiveness to data-driven sales, demand forecasting, and digital merchandising could be used to tailor regional promotions and optimize stock allocation.