Insights

Expansion Opportunities Garage Project is actively growing through acquisitions (bStudio Hawke's Bay) and wholesale partnerships (TWØBAYS and GFB). This indicates a willingness to expand distribution footprint and collaborate with regional players, presenting sales opportunities to supply chain partners, regional distributors, and co-branding initiatives.

Award Winning Recent gold medals at the 2026 World Beer Cup and a notable American-Style Sour award enhance brand credibility. Leverage this recognition in pitches to premium retailers, bars, and hospitality groups seeking award-winning craft offerings to differentiate their beer lists.

Product Innovation Active R&D on 99.9% carb-free Hazy IPA and a high-output brand like TINY contributing over a fifth of production signal a strategic focus on novel, scalable products. Opportunities exist to target specialty retailers and venues seeking innovative, lower-carb or signature-line beers.

Multi-Channel Tech Stack Utilization of AWS, Shopify, Zendesk, Mailchimp/Klaviyo, and analytics tools suggests strong e-commerce, direct-to-consumer potential, and robust customer engagement. Propose omnichannel campaigns, loyalty programs, and wholesale e-orders to streamline ordering for partners and drive repeat business.

Premium Positioning Sales range indicates mid-market scale with international collaboration and notable exports (New Zealand and cross-border wholesale). Position Garage Project as a high-quality craft partner for hospitality groups, premium retailers, and export distributors seeking diverse, award-winning portfolios.

Similar companies to Garage Project

Garage Project Tech Stack

Garage Project uses 8 technology products and services including Hotjar, Amazon Web Services, Zendesk, and more. Explore Garage Project's tech stack below.

Media & News

Garage Project's Email Address Formats

Garage Project uses at least 3 email formats:
Garage Project Email FormatsExamplePercentage
First@garageproject.co.nzJohn@garageproject.co.nz
80%
First.Last@garageproject.co.nzJohn.Doe@garageproject.co.nz
18%
First.L@garageproject.co.nzJohn.D@garageproject.co.nz
2%

Frequently Asked Questions

What is Garage Project's phone number?

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You can contact Garage Project's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Garage Project's official website and social media links?

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Garage Project's official website is garageproject.co.nz and has social profiles on LinkedIn and Crunchbase.

How much revenue does Garage Project generate?

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As of September 2026, Garage Project's annual revenue is estimated to be $1M - $10M.

What is Garage Project's NAICS code?

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Garage Project's NAICS code is 31-33 - Manufacturing.

How many employees does Garage Project have currently?

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As of September 2026, Garage Project has approximately 69 employees across 3 continents, including Oceania, Africa and Europe. Key team members include Chief Executive Officer: P. F., Head Of Research And Development: P. B. and Head Of Sales And Operations: H. L. Explore Garage Project's employee directory with LeadIQ.

What industry does Garage Project belong to?

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Garage Project operates in the Manufacturing industry.

What technology does Garage Project use?

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Garage Project's tech stack includes Hotjar, Amazon Web Services, Zendesk, Shopify, Google Workspace, Mailchimp, Klaviyo and Netlify.

What is Garage Project's email format?

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Garage Project's email format typically follows the pattern of First@garageproject.co.nz. Find more Garage Project email formats with LeadIQ.

How much funding has Garage Project raised to date?

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As of September 2026, Garage Project has raised $194K in funding. The last funding round occurred on Feb 01, 2017 for $194K.

When was Garage Project founded?

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Garage Project was founded in 2011.
Garage Project logo

Garage Project

ManufacturingWellington, New Zealand51-200 Employees

Garage Project is an independent brewery based in Wellington, New Zealand, founded by Pete Gillespie, Jos Ruffell, and Ian Gillespie who started brewing in a former car garage in Aro Valley. The company operates within the manufacturing sector, producing a wide range of beers that emphasize experimentation and boundary-pushing styles, from small-batch releases to larger-scale production. Its approach centers on a garage mentality—creative problem-solving, playful experimentation, and a willingness to reinterpret beer styles—aimed at delivering unique and diverse beverages. Over the years, Garage Project has expanded its portfolio to more than 180 different beers and has gained international recognition for its distinctive approach to brewing. The business targets beer enthusiasts and a broader consumer base open to innovative flavors and unconventional formats, seeking to challenge conventional notions of what beer can be. In addition to its core brewing activities, the company engages with the market through partnerships and events, and it continues to pursue opportunities that broaden its reach within New Zealand and beyond. A notable recent development includes partnerships and recognitions within the industry, reflecting its ongoing role in shaping contemporary beer culture.

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $194K

    Garage Project has raised a total of $194K of funding over 1 rounds. Their latest funding round was raised on Feb 01, 2017 in the amount of $194K as a Grant.

  • $1M - $10M

    Garage Project's revenue is estimated to be in the range of $1M - $10M

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