Local expert Leverage their locally-owned and community-active positioning in Bozeman to target residential remodeling projects and neighborhood referrals, emphasizing personalized service and local partnerships.

Flooring breadth Capitalize on their full-service model from selection to installation across carpeting, tile, hardwood, laminate, and luxury vinyl to upsell bundled packages and cross-sell multiple room flooring projects.

Affiliations leverage Highlight access to a world-class buying group and SelectAFloor shopping system to secure competitive pricing for customers, enabling value-led proposals and promotions that drive higher conversion.

Tech stack Engage through digital touchpoints using their marketing and sales stack (LinkedIn Ads, Microsoft Advertising, Zoho, DocuSign, Stripe, Azure) to run targeted campaigns for Bozeman homeowners and streamline quotes and agreements.

Growth signals Note expansion activity and industry exposure through Carpet One events and new store openings globally to position as a growing network, presenting opportunities for multi-site collaboration, supplier deals, and co-branded campaigns.