Further&Further

Market ResearchNew York, United States11-50 Employees

Further&Further is a market research firm that emphasizes qualitative, exploratory work. The team consists of nearly 20 senior researchers, producers and filmmakers who operate from bases in New York City, Portland (Oregon), Montreal (Quebec), Austin (Texas), Vancouver (British Columbia), and Chicago (Illinois). Their approach relies on immersive ethnography to cultivate trust with participants, spending time in their world and following the story wherever it leads.

By engaging directly in daily life and conversations with friends and family, they seek authentic insights that people are willing to share only after trust is established—an effect they observe tends to emerge around day five. This depth-focused, human-centered stance positions Further&Further as a qualitative-focused provider within the market research industry.

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