Dealer Growth Funky and Functional operates as a dealer-driven marketplace with a diverse set of sellers. A dedicated dealer portal and streamlined onboarding could help recruit more vendors, standardize inventory feeds, and enable revenue sharing or marketing support, unlocking faster catalog expansion and greater variety for customers. Integrations with existing Microsoft 365 and Google Cloud workflows could simplify collaboration and dealer communications.

Omnichannel Growth Expand from a primarily physical marketplace to a cohesive online presence with a modern storefront, secure payments, and options for in-store pickup or delivery. Leverage existing tech stack to streamline product listings, orders, and customer communications, enabling dealers to reach a wider audience and drive sales beyond the storefront.

Data-Driven Marketing Implement analytics and CRM capabilities to track dealer performance, product demand, and customer preferences. Use Google Cloud and Microsoft 365 to automate targeted email campaigns, promotions, and dealer communications, improving retention and margins for the marketplace.

Tech Modernization Improve performance, reliability, and security of the web platform with updated hosting, caching, and payment integrations. Consider PCI-compliant payment processing, API connections for inventory sync, and scalable architecture that supports growth across multiple dealers without operational frictions.

Local Partnerships Strengthen the Short North community through partnerships with local artists, galleries, and event organizers. Develop co-branded experiences and pop-up events that showcase dealer inventories, driving foot traffic and cross-promotion with nearby businesses and tourism channels.