Insights

Strong Market Position Fujitsu General Australia is a leading supplier of energy-efficient and reliable air conditioning products in Australia, with a well-established presence across all major cities and a focus on high-quality offerings. This positions the company as a key player for retail and dealer channels seeking trusted HVAC solutions.

Product Innovation Recent launches like the large capacity R32 High Static Ducted series and smart Wi-Fi adaptors for climate control demonstrate their commitment to innovative, smart, and energy-saving technologies, creating opportunities for smart home integration and advanced climate solutions.

Brand Transition Strategy The company's phased transition from the Fujitsu brand to the General Australia brand presents opportunities to introduce new products and services aligned with the evolving branding, appealing to existing Fujitsu customers and capturing new market segments.

Smart Home Focus Partnerships with Sensibo and launches of smart home-compatible air conditioning solutions indicate a clear focus on the growing demand for connected, controllable HVAC systems, ideal for marketing to tech-savvy consumers and smart home integrators.

Recognition and Awards Multiple awards and recognitions, including Best Appliance Brands and customer satisfaction accolades, enhance the company's credibility and trustworthiness, providing leverage in sales conversations targeting quality-conscious clients.

Fujitsu General Australia Tech Stack

Fujitsu General Australia uses 8 technology products and services including Microsoft Ajax Content Delivery Network, Open Graph, Google Fonts API, and more. Explore Fujitsu General Australia's tech stack below.

  • Microsoft Ajax Content Delivery Network
    Content Delivery Network
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Google Maps
    Maps
  • Microsoft Azure
    Platform As A Service
  • Quantcast
    System Analytics & Monitoring
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Fujitsu General Australia's Email Address Formats

Fujitsu General Australia uses at least 1 format(s):
Fujitsu General Australia Email FormatsExamplePercentage
First.Last@fujitsugeneral.com.auJohn.Doe@fujitsugeneral.com.au
92%
First.L@fujitsugeneral.com.auJohn.D@fujitsugeneral.com.au
6%
First.MiddleLast@fujitsugeneral.com.auJohn.MichaelDoe@fujitsugeneral.com.au
1%
First@fujitsugeneral.com.auJohn@fujitsugeneral.com.au
1%

Frequently Asked Questions

Where is Fujitsu General Australia's headquarters located?

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Fujitsu General Australia's main headquarters is located at 1 Telopea Place Eastern Creek, Western Australia 2766 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is Fujitsu General Australia's phone number?

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You can contact Fujitsu General Australia's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fujitsu General Australia's official website and social media links?

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Fujitsu General Australia's official website is fujitsugeneral.com.au and has social profiles on LinkedIn.

What is Fujitsu General Australia's NAICS code?

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Fujitsu General Australia's NAICS code is 31-33 - Manufacturing.

How many employees does Fujitsu General Australia have currently?

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As of February 2026, Fujitsu General Australia has approximately 153 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Operating Officer: C. G.Head Of New Channel Development: J. B.Head Of Finance - Anz: B. B.. Explore Fujitsu General Australia's employee directory with LeadIQ.

What industry does Fujitsu General Australia belong to?

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Fujitsu General Australia operates in the Manufacturing industry.

What technology does Fujitsu General Australia use?

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Fujitsu General Australia's tech stack includes Microsoft Ajax Content Delivery NetworkOpen GraphGoogle Fonts APIGoogle MapsMicrosoft AzureQuantcastAdobe Creative SuiteX-Content-Type-Options.

What is Fujitsu General Australia's email format?

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Fujitsu General Australia's email format typically follows the pattern of First.Last@fujitsugeneral.com.au. Find more Fujitsu General Australia email formats with LeadIQ.

Fujitsu General Australia

ManufacturingWestern Australia, Australia51-200 Employees

General Australia (formerly Fujitsu General Australia) is one of the leading suppliers of air conditioning products in Australia. The company's origins date back to the 60's through a sales distribution company known as General Colour Pty Ltd, selling colour televisions. In 1980 we became a full subsidiary of the General Corporation in Japan and General Corporation Japan (Aust.) Pty Ltd was formed. This change saw the company expand into a number of different consumer electronics products such as air conditioners, televisions and refrigerators to name a few.

In 1989 a new association was formed in Japan and the company globally became known as Fujitsu General Limited. Over time the company decided to focus its research and manufacturing strengths into air conditioning technology. This core focus has resulted in Fujitsu General producing market leading products of a world class standard.

Over the last few years we have seen our air conditioning range expand rapidly and we now offer products to suit both domestic and commercial applications. We have offices and warehouse facilities established in all major capital cities around Australia servicing our retailer and dealer sales channels across the country.

Following the acquisition of Fujitsu General Limited by Paloma Rheem Holdings Co., Ltd in August 2025, we are pleased to announce that our official Business name has been changed to ‘GENERAL AUSTRALIA’ (formerly Fujitsu General Australia) effective January 1, 2026.

Our Business name change will have no impact on business operations, and ‘GENERAL AUSTRALIA’ will continue to consistently provide high-quality, energy-efficient, reliable products accompanied by superior customer service.

We will continue to market our products under both the Fujitsu and General Airstage brands as we gradually transition away from the Fujitsu brand over time.

Section iconCompany Overview

Headquarters
1 Telopea Place Eastern Creek, Western Australia 2766 Australia
Phone number
NAICS Code
31-33 - Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Fujitsu General Australia's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Fujitsu General Australia's revenue is estimated to be in the range of $10M$25M

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