FRÉ Skincare

Personal Care Product ManufacturingTel Aviv, Israel11-50 Employees

FRÉ Skincare is a personal care company based in Tel Aviv-yafo, Tel Aviv, Israel, founded in 2016 by Michael Azoulay and Mickael Bensadoun. It focuses on suncare and anti-aging skincare, offering a science-driven range anchored by its Argania Active Complex patent, which blends argan oil with the desert Argan tree stem cells and leaf water to address UV damage, wrinkles, hyperpigmentation, and inflammation. The products are dermatologist approved, vegan, and cruelty-free, with packaging that uses materials such as glass, recycled plastic, and sugarcane to emphasize sustainability. The company also emphasizes social impact and female leadership, working with fitness and wellness influencers and nonprofit partners to support communities.

In 2023, FRÉ expanded its facilities to Morocco in North Africa and established a program to plant an argan tree for every product set sold, supporting local women who harvest argan oil and contributing to reforestation.

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