Hospitality Expertise Leverage Diana McCaskill’s two decades of hospitality and event experience to position Fruition Consulting as a specialized partner for large-scale conventions and international events, creating upsell opportunities for end-to-end planning, vendor coordination, and on-site management.

Strong Network Target Fruition’s extensive supplier relationships (photography, AV, decor, registration, graphic design) to offer bundled services, cross-sell premium packages, and expand referrals with vetted, trusted vendors.

Technology Enablement Highlight the existing tech stack (AWS, WordPress, Microsoft 365, Google Sign-in, GSAP, jQuery Migrate, Lightbox, Priority Hints) to propose scalable, secure, and modern event management and digital experiences for clients seeking seamless online/offline integration.

Financial Growth With reported revenue between one and ten million, pursue mid-market event accounts and expand service offerings to capture larger billings per engagement, including strategy, design, and production services.

Global Experience Emphasize international event execution capabilities to win clients with multinational or multi-site needs, leveraging Fruition’s insider perspective on hospitality operations to differentiate from broader consultancies.