Strategic partnerships Friendly Technologies already collaborates with global players like Landis+Gyr, Sagemcom, Windstream, Netlife, and MiFibra, indicating a proven path for expanding with large telecoms and utilities through co-developed deployments and integrated IoT platforms.

Scale with IoT platforms Their One-IoT and unified platform support for LwM2M, MQTT, OMA-DM, and TR-069 positions them to win deals that require large-scale, secure device management across utilities, smart cities, and transportation sectors.

Carrier-grade credibility With a long track record in TR-069/USP management and Frost & Sullivan recognition, there is an opportunity to upsell advanced management, QoE monitoring, firmware orchestration, and data insights to CSPs and service providers seeking premium capabilities.

Global deployment proof Having 200+ service providers and IoT companies as customers demonstrates repeatable value and reduces customer acquisition risk, enabling targeted campaigns toward telcos and regional ISPs expanding IoT and smart home offerings.

Industry expansion seams Active traction in smart metering, utilities, and smart home markets suggests cross-sell opportunities into energy management, water/gas metering, and smart city deployments where standardized IoT device management and security are critical.