Friendly Shoes

Wellness and Fitness ServicesCalifornia, United States2-10 Employees

Friendly Shoes is a San Diego-based company in the wellness and fitness services space that designs footwear intended to be easier to put on without compromising fit or support. Its offerings cover a full range of adaptive footwear for adults and children, prioritizing comfort and style. The business operates on an appointment-only basis from its San Diego location. Its target customers include individuals who have difficulty putting on shoes and families seeking adaptive options. The company differentiates itself through a design approach focused on simplifying the wear process while maintaining comfort. A notable development is the August 2021 introduction of the iCan2 Kids collection.

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