Frida Email Format

RetailFlorida, United States201-500 Employees

Frida is a mid-sized Miami-based retailer focused on products for parents and families. Originating with the NoseFrida snot sucker, the company has expanded to more than 100 products and launched Frida Mom in 2019 to support women through the fourth trimester. It holds a substantial share in its main category and distributes its products across multiple retail channels. 

Its offerings are available in more than 50 countries and over 40,000 stores in the United States, spanning mass-market, grocery, drug, and specialty outlets. The company targets parents and expectant or new mothers, providing practical tools and information for everyday parenting challenges. In 2025, Frida announced a limited release related to breast milk, a collaboration with OddFellows that produced a breast milk flavored ice cream sold at a New York pop-up and online.

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