Insights

Regional Reach Freshmax operates across Australia, New Zealand, and North America with multiple regional platforms, indicating potential for cross-border distribution partnerships and regional supply chain collaborations.

Grower- marketer As a grower-marketer with strategic farm acquisitions and vertical integration, Freshmax may be open to exclusive sourcing agreements, contract farming arrangements, or value-added product development with retailers and hospitality clients.

Scale potential With 51-200 employees in Australia and >300 across 14 regional locations, there is capacity for expanded logistics, warehousing, and cold-chain services to support larger customers and new product lines.

US Expansion Valleyfresh USA and rebranding efforts suggest momentum in North American markets, presenting opportunities for partnerships in distribution, import/export services, and market-entry programs for mainstream retailers.

Revenue Opportunity Current revenue range indicates mid-market positioning with room for revenue growth through enhanced sourcing, private label partnerships, and value-added produce offerings to supermarkets, grocers, and foodservice distributors.

Similar companies to Freshmax

Freshmax Tech Stack

Freshmax uses 2 technology products and services including Google Fonts API, reCAPTCHA, and more. Explore Freshmax's tech stack below.

  • Google Fonts API
    Font Scripts
  • reCAPTCHA
    Security

Media & News

Freshmax's Email Address Formats

Freshmax uses at least 2 format(s):
Freshmax Email FormatsExamplePercentage
FLast@freshmax.co.nzJDoe@freshmax.co.nz
100%
First.Last@goo.glJohn.Doe@goo.gl
68%
LF@goo.glDJ@goo.gl
16%
Last.F@goo.glDoe.J@goo.gl
13%
LastF@goo.glDoeJ@goo.gl
3%

Frequently Asked Questions

Where is Freshmax's headquarters located?

Minus sign iconPlus sign icon
Freshmax's main headquarters is located at 333 Fitzgerald Road Derrimut, Victoria 3030 Australia. The company has employees across 5 continents, including OceaniaAfricaNorth America.

What is Freshmax's official website and social media links?

Minus sign iconPlus sign icon
Freshmax's official website is goo.gl and has social profiles on LinkedIn.

What is Freshmax's NAICS code?

Minus sign iconPlus sign icon
Freshmax's NAICS code is 311 - Food Manufacturing.

How many employees does Freshmax have currently?

Minus sign iconPlus sign icon
As of May 2026, Freshmax has approximately 158 employees across 5 continents, including OceaniaAfricaNorth America. Key team members include Ceo - Freshmax Wholesale Pty Ltd: K. M.Ceo Freshmax National: S. P.Head Of Innovar & Group Ip: S. G.. Explore Freshmax's employee directory with LeadIQ.

What industry does Freshmax belong to?

Minus sign iconPlus sign icon
Freshmax operates in the Food and Beverage Manufacturing industry.

What technology does Freshmax use?

Minus sign iconPlus sign icon
Freshmax's tech stack includes Google Fonts APIreCAPTCHA.

What is Freshmax's email format?

Minus sign iconPlus sign icon
Freshmax's email format typically follows the pattern of FLast@freshmax.co.nz. Find more Freshmax email formats with LeadIQ.

When was Freshmax founded?

Minus sign iconPlus sign icon
Freshmax was founded in 1995.

Freshmax

Food and Beverage ManufacturingVictoria, Australia51-200 Employees

Freshmax is a multinational fresh produce marketer within the food and beverage manufacturing sector, providing sales and distribution services across regional platforms in Australia, New Zealand, and North America. It is located at 333 Fitzgerald Road, Derrimut, Victoria 3030, Australia. The company operates from 14 regional locations and maintains regional websites for Australia and New Zealand (www.freshmax.com.au and www.freshmax.co.nz). The group’s history began in New Zealand in 1995, with privatization in 1997 via a management buyout; it expanded in Australia through acquisitions such as John Holman & Co, Panda Ranch, Oztaste, Grewal, De Luca Banana Marketing (DBM) and Opey, and later became a major shareholder in Valleyfresh and Valleyfresh USA, while Freshmax Farms acquired Murrawee Farms and Snow Hill to expand stonefruit operations. The organization is described as employing over 300 people across its regional footprint, and its revenue is reported in the range of $10M-$25M.

Section iconCompany Overview

Headquarters
333 Fitzgerald Road Derrimut, Victoria 3030 Australia
Website
goo.gl
NAICS Code
311 - Food Manufacturing
Founded
1995
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    Freshmax's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Freshmax's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.