Insights

Scarce green Strategic sustainability partnerships are a key growth lever, evidenced by recent pesticide-free and plastic-free packaging initiatives and collaborations with GrowUp Farms, Westfalia Fruit, and Love British Food. Position offerings that enhance sustainability for buyers, such as renewable-energy grown salads and UK-sourced produce.

UK focus Strong UK footprint with diverse fresh food categories and a track record of serving both independent restaurants and national brands. Target regional distributors, multi-site operators, and contract catering groups seeking a reliable UK-sourced fresh supply with flexible logistics.

Group synergies Part of the Fresh Direct Group alongside M&J Seafood, Wild Harvest and Fresh Fayre, with Sysco backing. Sell cross-category opportunities (seafood, dairy, prepared foods) to existing buyers and leverage group-wide procurement programs to win broader SKU adoption.

Innovation drive Recent launches include Summer Picks 2026 and pesticide-free ready-to-use salad mixes; plastic-free packaging for avocados. Upsell premium, sustainable, and ready-to-use product solutions to operators seeking menu differentiation and waste reduction.

Sustainable partnerships Active collaborations with Greene King, Love British Food and Brake Report indicate openness to co-branded campaigns and domestic produce programs. Propose co-marketing deals, supplier sponsorships, and PR campaigns to boost visibility and drive fresh orders from partner networks.

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Fresh Direct (UK) Tech Stack

Fresh Direct (UK) uses 8 technology products and services including CISSP, Kubernetes, Microsoft Excel, and more. Explore Fresh Direct (UK)'s tech stack below.

CISSP
Certificates
Kubernetes
Containerization
Microsoft Excel
Editors
Azure Active Directory
Identity And Access Management
JSON-LD
Javascript Frameworks
Cisco
Network Hardware
VMware
Virtualisation Software
Atlassian Confluence
Wikis

Media & News

Fresh Direct (UK)'s Email Address Formats

Fresh Direct (UK) uses at least 1 format(s):

Fresh Direct (UK) Email Formats	Example	Percentage
First.Last@freshdirect.co.uk	John.Doe@freshdirect.co.uk	89%
FLast@freshdirect.co.uk	JDoe@freshdirect.co.uk	8%
First@freshdirect.co.uk	John@freshdirect.co.uk	2%
FirstLast@freshdirect.co.uk	JohnDoe@freshdirect.co.uk	1%

Frequently Asked Questions

What is Fresh Direct (UK)'s phone number?

You can contact Fresh Direct (UK)'s main corporate office by phone at

+1-440186936****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Fresh Direct (UK)'s official website and social media links?

Fresh Direct (UK)'s official website is freshdirect.co.uk and has social profiles on LinkedIn.

How much revenue does Fresh Direct (UK) generate?

As of July 2026, Fresh Direct (UK)'s annual revenue is estimated to be $25M - $50M.

What is Fresh Direct (UK)'s NAICS code?

Fresh Direct (UK)'s NAICS code is 722 - Food Services and Drinking Places.

How many employees does Fresh Direct (UK) have currently?

As of July 2026, Fresh Direct (UK) has approximately 419 employees across 6 continents, including EuropeNorth AmericaOceania. Key team members include CEO: N. H.Head Of Procurement: H. R.Head Of Food Development: I. N.. Explore Fresh Direct (UK)'s employee directory with LeadIQ.

What industry does Fresh Direct (UK) belong to?

Fresh Direct (UK) operates in the Food and Beverage Services industry.

What technology does Fresh Direct (UK) use?

Fresh Direct (UK)'s tech stack includes CISSPKubernetesMicrosoft ExcelAzure Active DirectoryJSON-LDCiscoVMwareAtlassian Confluence.

What is Fresh Direct (UK)'s email format?

Fresh Direct (UK)'s email format typically follows the pattern of First.Last@freshdirect.co.uk. Find more Fresh Direct (UK) email formats with LeadIQ.

When was Fresh Direct (UK) founded?

Fresh Direct (UK) was founded in 1966.

Fresh Direct (UK)

Q: What is Fresh Direct (UK)'s official website and social media links?

Fresh Direct (UK)'s official website is freshdirect.co.uk. Fresh Direct (UK) has social profiles on LinkedIn.

Q: How many employees does Fresh Direct (UK) have currently?

Fresh Direct (UK) has approximately 419 employees.

Q: What technology does Fresh Direct (UK) use?

Fresh Direct (UK)'s tech stack includes SAP Hybris, MySQL, SAP, Sigma Computing, Facebook.

Q: What is Fresh Direct (UK)'s NAICS code?

Fresh Direct (UK)'s NAICS code is 722 (Food Services and Drinking Places).

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

Fresh Direct (UK) is a food and beverage services supplier based in Bicester, Oxfordshire. Originating as a local fruit and vegetable supplier, it has evolved into one of the UK's largest providers of fresh fruit, vegetables, dairy, prepared foods and related items delivered to customers across the country. It forms one of four brands in the Fresh Direct Group, alongside M&J Seafood, Wild Harvest and Fresh Fayre; the group was acquired by Sysco in 2016.

The customer base includes small independent restaurants as well as major national high-street brands, reflecting a broad reach in the foodservice market. In 2025, the group announced a partnership with Greene King to explore sustainable sourcing alternatives.