Fresh Baby

Wellness and Fitness ServicesMichigan, United States2-10 Employees

Fresh Baby operates in the wellness and fitness services space, developing evidence-aligned tools that translate national nutrition guidance into practical applications for everyday life. With more than 24 years at the intersection of nutrition education, chronic disease prevention, and public health innovation, the company aims to improve how Americans eat across all life stages. Its offerings are designed to influence decisions at points of purchase and preparation—from grocery stores and kitchens to early care settings, clinics, schools, and community centers—supporting the formation of sustainable healthful habits.

As a USDA partner, Fresh Baby supports the implementation of the U.S. Dietary Guidelines and collaborates with federally and state-funded nutrition and health programs nationwide, including WIC, SNAP-Ed, EFNEP, CACFP and Head Start, as well as community health centers and farmers markets. The business is based in Petoskey, Michigan, operates as a women-owned small business with WBE certification, and was named one of Michigan's 50 Companies to Watch in 2026.

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