Fresh Approach
Non-profit OrganizationsCalifornia, United States51-200 Employees
Fresh Approach is a nonprofit based in Concord, California, focused on strengthening local food systems by connecting communities with produce grown locally. It collaborates with other nonprofits, government agencies, and healthcare systems to expand food access, deliver nutrition education, support urban agriculture, and promote community engagement. The organization works to build resilient farming networks by aligning its programs with community needs and fostering partnerships that extend the reach of locally grown fruits and vegetables to those who need them. Its target audiences include residents seeking affordable, culturally relevant produce and small farms seeking support and connections to markets and partners. Fresh Approach envisions a California where every community can access locally grown fruits and vegetables, and where small farms have the support necessary to sustain their livelihoods. In 2025, Fresh Approach broadened its collaborations with Bay Area farm groups and farmers' markets, expanding its network and program reach.
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