Immersive Commerce Fresco Design has already launched an Immersive Commerce service leveraging AR/VR and interactive 3D product exploration, signaling a strong opportunity to upsell AR/VR enabled product experiences to existing industrial design clients and to target brands prioritizing digital shopping innovations.

End-to-End Design With capabilities spanning concept to tooling-ready manufacturing handoff and an in-house model shop for rapid prototyping, Fresco can position as a one-stop solution for clients seeking speed to market and reduced vendor coordination across early-stage to production phases.

Boston-Area Advantage Based near the Boston innovation hub and serving both established brands and startups, Fresco can target regional manufacturers and tech hardware firms seeking local, senior-level design leadership and rapid prototyping to de-risk product development cycles.

Visualization Upsell Beyond physical product design, Fresco’s strengths in 3D visualization for websites and marketing open cross-sell opportunities with marketing teams, enabling enhanced product storytelling, digital campaigns, and showroom-ready assets for new launches.

Digital & Manufacturing Fit The breadth of services including design strategy, design for manufacturing, prototyping, digital design, and VR/XR experiences aligns with clients aiming to shorten development timelines while ensuring manufacturability, suggesting a compelling value proposition for mid-market brands seeking efficiency gains.