Strategic partnerships Frends has an active and growing partner ecosystem across Europe, with recent collaborations including Conclusion Group, Nord Group, Lahitaksi, Redpill Linpro, and Tietoevry Create Finland. This indicates ongoing co-sell and implementation opportunities that can be leveraged to expand market reach and accelerate customer acquisition.

Expansion momentum The company has a track record of rapid value delivery in regulated industries and BI/enterprise environments, supported by recognition as a Momentum Leader and consistent Gartner and G2 praise. This presents a compelling case to target enterprises undergoing digital transformation, with opportunities to upsell iPaaS, low-code automation, and API management.

Vertical focus Frends emphasizes compliance-driven, on-premises, hybrid, and cloud integration for regulated industries. This creates strong selling points for sectors such as finance, healthcare, and public sector where governance, security, and regulatory alignment are critical.

Nordic footprint Originating in Finland with Nordic market success and 6000+ customers across 16+ countries, Frends offers a proven regional model and lower friction entry for large enterprise clients seeking scalable, low-code integration in a mature IT services market.

Tech and value The platform combines AI-powered integration with low-code BPMN 2.0 tooling, enabling fast time-to-value, cost reduction in development and management, and strong usability scores. This enables cross-sell of additional automation, APIs, and cloud/hybrid integration services to existing customers.