Local sourcing Target partnerships with Freepoint Kitchen & Cocktails and local Cambridge suppliers to promote collaborative, farm-to-table culinary experiences, leveraging their emphasis on local ingredients to drive guest interest and cross-promotions.

Art and events Capitalize on the pop-up art exhibition history by offering event sponsorships, artist collaborations, or exclusive hotel packages for local galleries and Pride celebrations to attract culturally minded guests.

Connectivity leverage Highlight proximity to Alewife Station and free shuttle services in sales pitches to corporate groups seeking convenient access for regional travelers, conferences, or weekend getaways, framing the hotel as a transit-friendly option.

Wellness focus Promote the newly renovated fitness room and the Living Proof amenities in bundled packages (stay plus wellness or spa-like experiences) to attract health-conscious travelers and corporate wellness programs.

Tech-enabled marketing Utilize the hotel’s tech stack data signals (Google Ads, The Trade Desk, Taboola, Snowplow, LinkedIn tags) to craft retargeting campaigns and account-based outreach targeting Cambridge-based businesses, universities, and tourism partners.