Strategic partnership Freemavens has joined forces with sister MSQ agency The Forge to create Forge, an integrated growth consultancy. This positions the firm as a collaborative provider capable of delivering end-to-end growth strategies, creating cross-selling opportunities with MSQ networks and clients.

Growth focus The offering emphasizes growth strategy, dynamic demand, and innovation engines, suggesting strong alignment with brands pursuing aggressive growth initiatives, category leadership, and product/service reinvention.

Analytics strength Recent leadership hires in analytics and senior consulting indicate a strengthened data-driven approach. This creates potential upsell chances with clients needing advanced analytics, measurement, and actionable insights.

Tech-enabled Proprietary data, live dashboards, and bespoke AI tools show a technology-forward model. Target opportunities include clients seeking scalable dashboarding, automation, and integrated martech/advertising solutions.

Mid-market readiness Revenue under one million with a small team signals agility and potentially underpenetrated mid-market brands. Focus outreach on SMBs and mid-market firms seeking rapid, cost-efficient growth initiatives and hands-on activation programs.