Cross Channel Ads Freedom's portfolio spans print and digital assets including websites, mobile apps, newspapers and magazines. This enables integrated cross-channel advertising campaigns that combine programmatic digital media with print and native placements. Offer bundled sponsorships, branded content, and measurement across channels to attract advertisers seeking reach and unity across touchpoints.

Programmatic Optimization The tech stack includes The Trade Desk, Visual Website Optimizer, FullStory and tracking tools, signaling readiness for programmatic campaigns and on site optimization. Propose managed service for programmatic media buying, dynamic creative optimization, and UX insights to improve campaign performance. Leverage call tracking to link online interactions to offline conversions.

First Party Data As a national information and entertainment publisher, Freedom can leverage first party data to offer targeted audience segments to advertisers. Propose data collaboration options, privacy-compliant audience targeting, and potential data partnerships or data clean rooms for advertisers. Provide depth of audience insights from digital properties and apps to improve targeting.

UX Optimization With FullStory and optimization tools, there is opportunity to upsell CRO services to advertisers and publishers to lift conversion rates on homepages, article pages, and app funnels. Provide UX audits, A/B testing, heatmaps, and funnel analysis to boost ad engagement and subscription conversions. This can be packaged with measurement and attribution.

Enterprise Sponsorships Freedom's scale and diversified media assets make it a compelling partner for national brands seeking multi-platform campaigns. Position for strategic sponsorships, native content, and branded experiences across print, digital, and apps. Highlight potential to compete with larger peers by offering flexible, local-to-national packages and measurable ROI across channels.