Freck Beauty

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

Freck Beauty is a Los Angeles–based manufacturer of personal care products that emphasizes clean beauty and ingredient transparency. The company develops cosmetics that challenge conventional beauty norms and support self-expression, with a particular resonance among the Gen Z audience. Positioned in the clean beauty segment, Freck Beauty draws on its East Los Angeles roots to inform its approach to formulation and style.

In April 2024, Freck Beauty rolled out an updated version of its cult-classic CHEEKSLIME blush, incorporating plant-based extracts such as carrot root, rice, vegan collagen, ginseng root, soybean, and quinoa. The brand operates with a small team and pursues ongoing product innovation within its bold, ingredient-focused portfolio.

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